Morocco

Driven by population growth and continued urbanisation, the number of debit cards in Morocco continues to soar. Traditionally, local consumers show a strong preference for using debit cards thanks to the safety and reliability of paying with existing…

Following a robust economic rebound in 2021, Morocco's economic performance in 2022 took a downturn, registering marginal growth. This decline was largely attributed to unfavourable economic conditions, particularly impacting the agricultural sector…

Morocco is a country heavily reliant on cash, with consumers historically favouring debit cards to any other types of financial cards; standard credit cards continue to suffer from a negative perception among locals for several reasons. The demand…

Overall demand for cough and cold remedies in Morocco has picked up in 2023, with most categories set to register improved results in volume growth terms as compared to 2022. The use of these products has been buoyed by the easing of the pandemic and…

Commodity prices recorded a rise in 2022, compared to the previous year, aggravated by war in Ukraine. However, the second half of the year saw a downward correction in prices, explained by the weakness of global demand. The national economy has…