Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Towards the end of the review period, spending on colour cosmetics continued to increase gradually among Moroccan consumers despite the tough economic situation and the pressure that this has put on household incomes. Various categories of colour…
The hot summer of 2022 and 2023 extended over six months in Morocco, from March to September. This prompted local consumers to avoid hot drinks such as coffee, migrating to soft drink options. This worked towards the category recording modest volume…
Sales of cigars, cigarillos and smoking tobacco in Morocco continued rising in 2023, following 2022’s rebound prompted by the reopening of cafés and bars, and the surge in tourism. These products are mainly consumed in on-trade outlets, which account…
The post-pandemic rise in cigarette volume sales in Morocco ended in 2022, with the negative trend persisting throughout 2023 and only marginally positive growth see in 2024. The commission for the approval of the price of tobacco products in Morocco…
Cider/perry was not present in Morocco at the end of the review period, no is data available to suggest the category’s entry over the forecast period.