The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Myanmar.
Alcoholic drinks in Myanmar has experienced a robust recovery in 2023 as the pandemic has finally come to an end. On-trade sales have rebounded significantly in urban centres, tourist destinations, and stable regions. The off-trade channel is also…
Beauty and personal care players continued to adjust to shifting consumer habits and fluctuations in the economy in 2023 by launching smaller pack sizes and low-cost alternatives to fight inflation, marketing initiatives including price discounts,…
Consumers are increasingly adopting a preventative approach to maintaining good health, which continues to drive interest in vitamins and dietary supplements in 2023. Established brands continue to dominate sales as brand loyalty is relatively high…
Retail volume sales of cooking ingredients and meals stabilised in 2023 due to recovery of foodservice, which had declined as a result of the pandemic and the post-coup economic downturn. However, total volume sales declined as prices rose due to…
In 2023, baby food has seen retail price increases, especially for imported products, due to the weakening of the local currency. Despite these challenges, the category remains promising, driven by growing adoption rates and repeat purchases among…