Nanjing in China

July 2023

The Nanjing in China report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.

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Overview:

Nanjing in China is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

Nanjing in China helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The Nanjing in China market research report includes:

  • Major Nanjing cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The Nanjing in China in Nanjing report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in Nanjing?
  • What is the consumer market potential in specific cities?
  • Which cities in “Country” have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?

Nanjing in China

HEADLINES

Chart 1 Nanjing City Scorecard Rankings Among 240 Asia Pacific Cities
Summary 1 City Scorecard Compared to and 2022
Chart 2 Key Nanjing Population Indicators Compared to China and Asia Pacific 2022
Chart 3 Nanjing Population Growth Compared to China and Asia Pacific 2017-2027
Chart 4 Nanjing Growth Index of Population Aged 0-14, 15-64 and 65+ Year-Olds 2017-2027
Chart 5 Nanjing Population by Age and Sex 2022
Chart 6 Nanjing Consumer Expenditure per Capita Compared to China and Asia Pacific 2017-2027
Chart 7 Nanjing Consumer Expenditure Structure 2022
Chart 8 Key Nanjing Digital Consumer Statistics Compared to China and Asia Pacific 2022
Chart 9 Digital Consumer Historic Growth and Forecasts in Nanjing 2017-2027
Chart 10 Nanjing Disposable Income per Household Compared to China and Asia Pacific 2017-2027
Chart 11 Number of Households by Disposable Income Band in Nanjing 2017/2022/2027
Chart 12 Wealthy Consumers: Number of Households with Disposable Income Over USD150,000 in Nanjing: 2017-2027
Chart 13 Nanjing Household Possession of Kitchen Durables Compared to China and Asia Pacific 2022: % of Households
Chart 14 Nanjing Possession of Entertainment Electronics Compared to China and Asia Pacific 2022: % of Households
Chart 15 Nanjing Household Possession of Other Durables Compared to China and Asia Pacific 2022: % of Households
Chart 16 Nanjing GDP per Capita Compared to China and Asia Pacific 2017-2027
Chart 17 Nanjing Real GDP Growth Compared to China and Asia Pacific 2017-2027
Chart 18 Nanjing Inflation Compared to China and Asia Pacific 2017-2027
Chart 19 Nanjing Labour Indicators Compared to China and Asia Pacific 2022
Chart 20 Economically Active Population and Unemployment Rate in Nanjing 2017-2022
Chart 21 Nanjing Labour Productivity Compared to China and Asia Pacific 2017-2022
Chart 22 Number of Airport Passengers in Nanjing 2017-2022
Chart 23 Automotive Circulation in Nanjing 2017-2022
Chart 24 Nanjing Transport Possession Compared to China and Asia Pacific 2022: % of Households
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