Netherlands

Health and wellness continued to be a key driver of innovation and sales in staple foods during 2023, as consumers looked to invest in food and drink that could prevent long-term health problems while supporting daily wellness goals. Health awareness…

Health and wellness trends continued to rise on the soft drinks landscape in 2023, having been bolstered by concerns surrounding COVID-19, which reinvigorated focus on health and preventing long-term illnesses. Health concerns have, therefore,…

Vegan snacks recorded the strongest retail value sales in 2023, with triple-digit growth seen from vegan confectionery, savoury snacks, ice cream and sugar confectionery. There is an ongoing rise in vegan, vegetarian and flexitarian diets in the…

The landscape for no caffeine hot drinks recorded the highest retail value sales in 2023, driven by no caffeine coffee with retail value sales of EUR114 million. Consumers in the Netherlands are increasingly looking for easy ways to improve their…

Health and wellness dairy products and alternatives in the Netherlands saw a significant boost in sales over the review period, bolstered by the outbreak of COVID-19. Dutch consumers, increasingly conscious of their health, started selecting food and…

The growth in vegetarian cooking ingredients and meals is driven by various factors in the Netherlands. Consumers are increasingly finding meatless dietary options appealing, with sustainability, animal welfare, and health benefits being the key…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Wearable electronics in the Netherlands are expected to buck the trend and register healthy volume growth - in what is a segment that is still relatively immature, with further room for growth. Smart wearables are driving this growth, as they provide…

Overall, portable players are expected to register a decline in volume sales in the Netherlands, with portable multimedia players and other portable media players registering a significant volume decline as smartphone offers much the same…

Mobile phones are expected to register a decline in volume sales in the Netherlands in 2024. Despite an improving economic picture and inflation easing, consumers are cautious about spending, and replacement cycles are lengthening. The main reason…

There is growing obsolescence in in-car navigation in the Netherlands in 2024, as new cars come equipped with integrated in-car entertainment, reducing the need for separate purchases. In addition, consumers increasingly use smartphones and tablets…

Imaging devices in the Netherlands are expected to see a double-digit percentage volume decline, as smartphones continue to steal volume share. Smartphones today have high-quality cameras that are sufficient for the photography and video needs of the…

Overall, there is expected to be a slight decrease in volume sales of home video in the Netherlands in 2024, driven by a dramatic decline in volume sales of video players and also volume decline for LCD TVs. However, volume sales of OLED TVs are…

Home audio is expected to register a fall in volume sales in the Netherlands in 2024. There is a general reluctance among consumers to spend on high-cost consumer electronics such as home cinema and speaker systems. In addition, there is a shift away…

Headphones in the Netherlands is expected to register moderate volume growth. This growth is expected to be driven by TWS earbuds and in particular premium TWS earbuds. It is still an immature segment, with relatively low penetration and consumers…

The picture still continues to be muted in the Netherland for consumer electronics, with overall volume sales expected to fall marginally. That being said, the decline is less than the previous year, and economic indicators are improving and…

Overall, it is expected to be a negative picture for computers and peripherals in the Netherlands, with laptops faring best, but all segments seeing volume decline. The most notable launches are AI-enabled computers and tablets from Microsoft (and…

Folding cartons recorded another year of very strong growth in liquid tablet detergents in 2023, driven by the launch of a new product in this pack type. Ariel introduced a new product in liquid tablet detergents in Ecoclic recyclable folding…

Total sweet spreads packaging volumes in the Netherlands saw another year of stable growth in 2023, although chocolate spreads saw a decline in its packaging volumes, whilst the other categories maintained growth. As rapid inflation affected food…

After a period of disruption during and after the COVID-19 pandemic, total sauces, dips and condiments packaging volumes in the Netherlands returned to low growth in 2023. Overall packaging units remained higher than the pre-pandemic level, as busy…