Netherlands

With inflation remaining elevated in 2023 and disposable income decreasing, consumers were pushed to look for ways to save money. This benefited discounters, with these stores having a strong reputation for offering lower prices than supermarkets.…

Jewellery, as a product area, is anticipated to experience positive albeit subdued growth in 2023. Economic uncertainty coupled with escalating prices has led to a more cautious approach among Dutch consumers regarding expenditure on non-essential…

Overall volume sales in wine continued to decline in the Netherlands in 2023. Both off-trade and on-trade sales were hampered by an ageing consumer base and substantial growth in average unit prices across the subcategories. The long-term issues…

Fertiliser experienced slower growth in current value terms in 2023. Despite the Netherlands' strong tradition of horticulture and gardening, with a significant portion of the population actively engaged in these activities, the demand for fertiliser…

Despite the increasing competition from hypermarkets and discounters, supermarkets remains by far the largest grocery retailers category in the Netherlands, with it continuing to expand its footprint in 2023. Competition in supermarkets is still…