Netherlands

Gum is among the snacks categories losing significant volume sales in the Netherlands in 2024, thanks largely to persistent unit price hikes continuing on from 2023. Consumers are opting to purchase gum less frequently, resulting in further volume…

The sales of sunglasses in the Netherlands continue to thrive, benefiting from their positioning not only as essential protective accessories but also as fashion complements. With a heightened awareness of the dangers of UV light and an increasing…

Snacks in the Netherlands in 2024 is seeing further price hikes following on from the previous year’s steep rises. Greater player investment in product development and marketing and promotions is also continuing apace. Growth is largely driven by…

While many alcoholic drinks categories struggled to achieve total volume growth in 2023, RTDs still recorded an increase in both total volume and current value terms. The increase in total volume was only modest, but with extreme increases in average…

Cigarettes saw another year of retail volume decline in 2023, with the smoking prevalence continuing to fall in the Netherlands, and the number of young people starting to smoke also decreasing. With the regulatory environment becoming ever stricter…