New Zealand in 2040: The Future Demographic

April 2024

Positive net migration and natural change will drive population growth in New Zealand from 2021 to 2040. Ageing will rise and shape demographics as quality healthcare and living standards boost the 65+ population. Improvements in city infrastructure will benefit consumer businesses and drive ongoing urbanisation. With a growing consumer base, expanding middle class and relatively high-income levels, New Zealand will remain an attractive consumer market in 2040.

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This report comes in PPT.

Overview:

The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.

The Consumers in New Zealand report includes:

  • Snapshot of the population
  • Analysis of changing population structures
  • A look at the diversity of the population
  • Breakdown of the biggest cities by population size
  • Vital statistics
  • Historic and forecast data

This report answers:

  • What is the population size?
  • Is the population ageing?
  • How diverse is the population?
  • What are the levels of urbanisation?
  • How is the population set to change over time?
  • What is the overall health of the population?
  • Do we need to broaden our consumer base?
  • Will our target market continue to grow?
  • Are there opportunities to explore untapped potential?
Key Findings (1)
Key Findings (2)
Summary
New Zealand and the World in 2040
Population Past, Present and Future
Ageing
Men and Women
Marriage and Divorce
Births and Fertility
Life Expectancy and Deaths
Health
Migration
Diversity
Urbanisation
Population Segmentation
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Buy future demographic report to:

  • Understand the population structure of the consumer market and workforce
  • Track long-term demographic shifts which will impact consumer demand
  • Realise growth potential of the biggest cities
  • Identify target markets by diversity, age and sex

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