Nigeria

In 2023, Nigeria experienced a significant decrease in per capita disposable income amid the environment of economic slowdown, surging inflation and dropping labour productivity. Due to rapidly increasing costs of everyday items, notably food,…

In 2023, Nigeria’s real GDP growth slowed to 2.7%, due to disruptions caused by the Central Bank’s policy changes and a liquidity crunch. Nevertheless, the economy outperformed the Middle East and Africa’s average growth. Nigeria’s economic…

Sweet biscuits, snack bars, and fruit snacks is declining in retail volume terms in 2024 in Nigeria, falling to the same negative impact of inflationary conditions on consumer spending as is seen throughout all snacks categories. High inflation…

Sugar confectionery in Nigeria is falling in the face of the negative impact of inflationary conditions and a weak economy in 2024. Local consumers grapple with falling incomes and reduced spending power and are thus prioritising core and essential…

In 2024, Nigeria’s snacks industry remains impacted by high inflation that has persisted, and risen, since 2023. This has led to volume sales declines across all categories, including those that are considered locally as more essential and have…

Savoury snacks in Nigeria is seeing volume sales fall in 2024, suffering the impact of inflation, weakened consumer spending power, and rising unit prices – depreciation of the local currency is leading to price hikes in in imported finished products…

Ice cream in Nigeria is suffering from declining retail volume sales in 2024, with inflationary pressures undermining consumer purchasing power and aa depreciating local currency making products less affordable for most consumers as prices rise. The…

Retail volume sales are falling in gum in Nigeria in 2024 as the category struggles in the face of high inflation and squeezed household budgets. Gum is also recorded strong rises in unit prices, impacting on consumer demand - with reduced incomes…

Chocolate confectionery in Nigeria is posting deep declines in terms of retail volume sales in 2024, resulting from the negative impact of inflationary conditions on both consumer buying power and unit prices. Current value sales are climbing high as…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Australia covers production and consumption trends in agricultural commodities, energy…

Wine is a relatively niche category in Nigeria that is growing from a low base, due to the growing desire for novel types of alcoholic drinks among Nigerians and an increase in the female drinking population. Wine is typically consumed on social…

Spirits was the only category in alcoholic drinks in Nigeria in 2023 to post positive volume growth although most categories recorded volume declines. With negative economic conditions, characterised by high inflation and low spending power,…

RTDs in Nigeria witnessed a sharp volume decline in 2023 due to negative economic conditions. High inflation limited consumer spending power, and due to higher production and import costs (largely due to the depreciation of the local currency), unit…

Cider/perry witnessed declining volume sales in 2023 due to the challenging economic conditions in Nigeria. High inflation limited consumer purchasing power, forcing the reduction of expenditure on non-essential products. This reduced spend on drinks…

In 2023, beer witnessed substantial decline in volume terms as the ongoing high inflationary conditions in Nigeria weakened consumer purchasing power. Beer unit prices rose significantly due to rising production costs caused by higher fuel costs and…

Poor economic conditions characterised by high inflation and lower purchasing power negatively impacted alcoholic drinks in Nigeria during 2023. Almost all categories saw volume declines except for spirits, which largely consists of economy spirits.…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Tobacco in Nigeria registered decline in retail volume sales across all categories, while current value sales grew moderately due to strong unit price increases. High inflation limited consumer spending power, forcing consumers to reduce consumption…

High inflation has hindered the development of e-vapour products in Nigeria, due to the strong depreciation of the local currency relative to the US dollar in 2023. Unit prices have increased over 50%, leading to strong growth in current value sales,…