Nigeria

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

In 2024, volume sales of computers and peripherals in Nigeria are projected to record a decline. Economic challenges have prompted consumers to extend the replacement cycles of their computers and peripherals, opting to repair and maintain their…

Consumer electronics in Nigeria have been negatively impacted in 2024 due to economic challenges affecting consumers' purchasing power. High inflation has led consumers to shift towards more affordable goods, while some have extended the replacement…

High inflation has significantly impacted consumers' purchasing power, prompting a notable shift towards more affordable mass headphone brands in Nigeria in 2024. This shift has driven the growth of headphones, particularly the TWS earbuds and…

In 2024, home audio and cinema systems in Nigeria is significantly affected by inflationary pressures. Most consumers are directing their resources towards essential goods, leading to a pronounced decline in demand for home audio and cinema systems…

Retail volume sales of home video in Nigeria look set to record a decline in 2024. The growth of televisions in Nigeria is significantly dampened by high inflation and a scarcity of foreign exchange. These economic challenges have resulted in…

In 2024, the high cost of living and inflationary pressures are significantly impacting the demand for imaging devices in Nigeria. The steep rise in prices has led to a strong decline in the sales of imaging devices, as consumers' purchasing power…

In 2024, volume sales of in-car entertainment in Nigeria is set to record a decline. The demand for in-car navigation systems continues to decline sharply in 2024, largely due to the widespread adoption of smartphones equipped with advanced…

In 2024, mobile phones in Nigeria is set to record a decline in retail volume sales, with the exception of smartphones. Smartphones continue to be a vital component of consumer electronics in Nigeria, serving as crucial tools for communication,…

In 2024, retail volume sales of portable players in Nigeria are anticipated to record positive growth. The persistent challenge with power supply in Nigeria has significantly contributed to the growth of portable players, particularly wireless…