Nigeria

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

In 2024, volume sales of computers and peripherals in Nigeria are projected to record a decline. Economic challenges have prompted consumers to extend the replacement cycles of their computers and peripherals, opting to repair and maintain their…

Consumer electronics in Nigeria have been negatively impacted in 2024 due to economic challenges affecting consumers' purchasing power. High inflation has led consumers to shift towards more affordable goods, while some have extended the replacement…

High inflation has significantly impacted consumers' purchasing power, prompting a notable shift towards more affordable mass headphone brands in Nigeria in 2024. This shift has driven the growth of headphones, particularly the TWS earbuds and…

In 2024, home audio and cinema systems in Nigeria is significantly affected by inflationary pressures. Most consumers are directing their resources towards essential goods, leading to a pronounced decline in demand for home audio and cinema systems…