Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…
The adoption of less restrictive COVID-19 measures in 2021 allowed street stalls and hawkers to resume their activities. While the economic shock of lockdown measures led many consumers to be more conservative in their discretionary spending, demand…
The self-service cafeterias channel is not present in Nigeria and there are no signs that it will emerge over the forecast period.