Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, Nigeria experienced a significant decrease in per capita disposable income amid the environment of economic slowdown, surging inflation and dropping labour productivity. Due to rapidly increasing costs of everyday items, notably food,…
In 2023, Nigeria’s real GDP growth slowed to 2.7%, due to disruptions caused by the Central Bank’s policy changes and a liquidity crunch. Nevertheless, the economy outperformed the Middle East and Africa’s average growth. Nigeria’s economic…
Sweet biscuits, snack bars, and fruit snacks is declining in retail volume terms in 2024 in Nigeria, falling to the same negative impact of inflationary conditions on consumer spending as is seen throughout all snacks categories. High inflation…
Sugar confectionery in Nigeria is falling in the face of the negative impact of inflationary conditions and a weak economy in 2024. Local consumers grapple with falling incomes and reduced spending power and are thus prioritising core and essential…
In 2024, Nigeria’s snacks industry remains impacted by high inflation that has persisted, and risen, since 2023. This has led to volume sales declines across all categories, including those that are considered locally as more essential and have…