Nigeria

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Cities

Nigeria Cities Review

Aug 2023

Lagos and Abuja emerge as vibrant economic centres in Nigeria, with Abuja showcasing potential for future growth and witnessing the fastest population increase from 2022 to 2027. Maiduguri is poised to excel as the city with the highest digital…

USD 800
Country Report

Wearable Electronics in Nigeria

Jul 2023

Wearables are expected to be the standout performer in 2023, registering double-digit volume growth and that is despite continuing high inflation and also significant currency devaluation, which is making imported products even more expensive.…

USD 1,100
Country Report

Portable Players in Nigeria

Jul 2023

While media players and e-readers are expected to suffer volume decline, wireless speakers are expected to register a healthy increase in volume sales. Demand for these devices is due to their portability, and connectivity to smartphones, which…

USD 1,100
Country Report

Mobile Phones in Nigeria

Jul 2023

Overall mobile phones are expected to register volume decline in 2023. Continuing elevated inflation and also a significant devaluation of the naira leads to a significant fall in consumer purchasing power. In particular, currency devaluation has…

USD 1,100
Country Report

In-Car Entertainment in Nigeria

Jul 2023

In-car entertainment is expected to register further volume decline in 2023. There are several factors leading to the decline. Imports of cars is expected fall both for new and second-hard cars, as continuing elevated inflation and also a significant…

USD 1,100
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