Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Poor economic conditions characterised by high inflation and lower purchasing power negatively impacted alcoholic drinks in Nigeria during 2023. Almost all categories saw volume declines except for spirits, which largely consists of economy spirits.…
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Tobacco in Nigeria registered decline in retail volume sales across all categories, while current value sales grew moderately due to strong unit price increases. High inflation limited consumer spending power, forcing consumers to reduce consumption…
High inflation has hindered the development of e-vapour products in Nigeria, due to the strong depreciation of the local currency relative to the US dollar in 2023. Unit prices have increased over 50%, leading to strong growth in current value sales,…