Nigeria

Amidst economic challenges and escalated retail prices, there is a rising trend among Nigerian consumers to frequent fast food outlets, increasingly serving as channels for on-trade consumption. This growing consumer behaviour significantly…

The year 2023 witnessed a wave of new launches in energy drinks. Cway Food & Beverages Co Nig introduced Boxi Energy Drink, positioned as a health-conscious energy beverage, devoid of caffeine and other potentially unhealthy stimulants. Available in…

Concentrates has seen limited new product development recently, primarily due to stiff competition from affordable ready-to-drink juice and soft drink brands. Brands like Tang (Cadbury Nigeria Plc) and Kool2Go (Flour Mills of Nigeria Plc) faced…

Young adults are the primary consumers of carbonates in Nigeria, although adults also contribute to consumption. Despite economic challenges, a significant portion of the population, consumes two bottles of soft drinks per day on average. The…

Modern fast food outlets scattered across Nigeria significantly contribute to on-trade bottled water sales. Restaurants, canteens, food shacks, and bars remain vital channels for on-trade volume sales of bottled water. However, off-trade sales…

Unilever Nigeria Plc maintains its stronghold in tea sales for 2023, primarily owing to its dominant share in black tea, the largest product area within tea. A household name, Lipton, has sustained its relevance through innovative strategies and…

Nestlé Nigeria Plc dominates retail value sales in 2023. The company achieved this milestone by leveraging its expansive and efficient distribution network, allowing its Milo brand to penetrate remote rural areas across the country. Milo has become a…

In 2023, coffee experienced the most significant surge in volume sales, largely attributed to urbanisation and the evolution of corporate working environments. As Nigerians adopt busier routines and structured work hours, coffee has emerged as a…

Nestlé Nigeria Plc has emerged as a frontrunner in retail coffee sales for the year 2023. The company's exceptional dominance is attributed to its expansive and efficient distribution network, which has facilitated the widespread availability of its…

Staple foods saw a decline in both retail and foodservice volume sales in 2023, despite most categories being considered essential by local consumers. Poor economic conditions, exceptionally high inflation and limited consumer spending power forced…

Amid adverse economic conditions, rice, pasta and noodles registered a decline in volume terms in 2023. In particular, relatively high inflation and fuel price hikes limited consumer spending power while unit prices across all brands accelerated. The…

Processed meat, seafood and alternatives to meat in Nigeria saw significant decline in volume terms in 2023 due to unfavourable economic conditions. High inflation as a result of a depreciated local currency, hikes in fuel prices, and a Federal…

Processed fruit and vegetables saw sharp volume decline in both retail and foodservice terms in 2023 as high inflation caused by local currency depreciation, Federal Government demonetisation policies and fuel price hikes led to substantial increases…

Breakfast cereals recorded a substantial decline in retail and foodservice volume sales in 2023 due to adverse economic conditions and high inflation. Besides local currency depreciation, there was a cash shortage caused by a Federal Government…

Baked goods recorded a decline in retail and foodservice volume sales in 2023 as a result of unfavourable economic conditions throughout the year. While the category has continued to struggle with the negative impact of the Ukraine conflict on wheat…

Sweet spreads recorded a strong volume decline in 2023, having already experienced decline in 2022. Inflationary conditions caused by depreciation of the local currency as well as sharp rises in fuel prices and a Federal Government demonetisation…

Sauces, dips, and condiments declined notably in volume terms in 2023 despite the essential status of many of the products in the category. Higher prices caused largely by the deprecation of the local currency had a negative impact on volume and…

Meals and soups declined in volume terms in 2023 following a strong negative decline in 2022. This remains a relatively niche category in Nigeria and is widely considered non-essential. Consequently, as consumers focused on essentials and sought to…

Edible oils declined in volume terms in 2023, following only weak volume growth in 2022. Inflationary conditions that had been strong in 2022 worsened in 2023 due to the continuing depreciation of the local currency, a government policy of…

Cooking ingredients and meals saw a relatively strong decline in 2023 despite the fact that its major categories consist of several products that are central to consumer diets and even considered to be essential. Inflationary pressures, which had…