Nigeria

The harsh economic environment continued in 2023, challenging retail value sales in Nigeria and bolstering the use of counterfeit options in consumer health. However, barriers to healthcare increased the self-medication trend, driving the sale of OTC…

Retail volume sales of home video in Nigeria look set to record a decline in 2024. The growth of televisions in Nigeria is significantly dampened by high inflation and a scarcity of foreign exchange. These economic challenges have resulted in…

In 2024, Nigeria’s snacks industry remains impacted by high inflation that has persisted, and risen, since 2023. This has led to volume sales declines across all categories, including those that are considered locally as more essential and have…

Ice cream in Nigeria is suffering from declining retail volume sales in 2024, with inflationary pressures undermining consumer purchasing power and aa depreciating local currency making products less affordable for most consumers as prices rise. The…

In 2023, beer witnessed substantial decline in volume terms as the ongoing high inflationary conditions in Nigeria weakened consumer purchasing power. Beer unit prices rose significantly due to rising production costs caused by higher fuel costs and…