Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Spirits was the only category in alcoholic drinks in Nigeria in 2023 to post positive volume growth although most categories recorded volume declines. With negative economic conditions, characterised by high inflation and low spending power,…
Tobacco in Nigeria registered decline in retail volume sales across all categories, while current value sales grew moderately due to strong unit price increases. High inflation limited consumer spending power, forcing consumers to reduce consumption…
The currency redesign initiated by the Central Bank of Nigeria in early 2023 created significant challenges for convenience retailers. The scarcity of the local currency, coupled with Nigeria's predominantly cash-driven economy and a large segment of…
The high inflation rate fuelled double-digit retail value growth for home insecticides, with consumers constrained budgets contributing to the strong growth of mosquito coils and other home insecticides in volume terms. These products are viewed by…
Bleach performs well in retail volume growth regardless of the high inflation that impacted consumers' purchasing power. The product is considered essential in-home care, with consumers applying bleach to their white clothes or clothes with stubborn…