Nigeria

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Eye Care in Nigeria

Jan 2024

Overcrowding and poor hygiene standards in certain areas of the country have increased the prevalence of cataracts, glaucoma and trachoma, a potentially blinding eye disease caused by bacterial infection. This has led to an increase in demand for OTC…

USD 1,195
Country Report

Savoury Snacks in Nigeria

Jun 2024

Savoury snacks in Nigeria is seeing volume sales fall in 2024, suffering the impact of inflation, weakened consumer spending power, and rising unit prices – depreciation of the local currency is leading to price hikes in in imported finished products…

USD 1,195
Country Report

Chocolate Confectionery in Nigeria

Jun 2024

Chocolate confectionery in Nigeria is posting deep declines in terms of retail volume sales in 2024, resulting from the negative impact of inflationary conditions on both consumer buying power and unit prices. Current value sales are climbing high as…

USD 1,195
Country Report

Wine in Nigeria

Jun 2024

Wine is a relatively niche category in Nigeria that is growing from a low base, due to the growing desire for novel types of alcoholic drinks among Nigerians and an increase in the female drinking population. Wine is typically consumed on social…

USD 1,195
Country Report

Hair Care in Nigeria

May 2024

A number of categories of hair care in Nigeria remain essential for local consumers. However, poor economic conditions led to a weak performance in 2023. Retail volume sales for all categories declined, while retail current value sales increased only…

USD 1,195
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