Nigeria

The bars/pubs category, which is the major driver of cafés/bars, suffered strong decline in real value terms as consumers’ purchasing power was impacted by the harsh economic conditions resulting from the removal of the fuel subsidy. Consumers…

In 2023, small cooking appliances faced a decline in volume sales due to economic adversity. The surge in inflation caused by currency devaluation and escalated fuel costs severely impacted consumer spending power, triggering a notable rise in unit…

In 2023, home laundry appliances experienced a substantial decline in volume sales due to adverse economic conditions severely impacting consumer spending power. The prevalence of high inflation, triggered by the depreciation of the local currency…

The high inflation rate in 2023 significantly contributed to the growth of home products specialists in Nigeria. The Federal Government's support for mortgage loans, particularly the increase in loan limits from fifteen million to fifty million…

In 2023, general merchandise stores in Nigeria faced a notable decline in sales, primarily due to shifting consumer preferences driven by high inflation. As the cost of living rose, consumers found themselves grappling with reduced purchasing power,…