Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Due to its essential nature, hand dishwashing continued to grow in retail volume during 2023 despite increased prices, high inflation, and declining purchasing power. Due to the high cost of transportation after the removal of fuel subsidies, most…
The challenging economic conditions in Nigeria in 2023 led to a strong decline in retail volume terms for menswear during the year. In particular, high inflation limited consumer purchasing power. An increase in unemployment and weak spending power…
Sales of footwear in Nigeria recorded a steep decline in retail volume terms in 2023, following the general pattern being seen across the apparel industry. This decline was due to the challenging economic conditions in the country with soaring…
Consumers are becoming more conscious of the significance of maintaining a balanced diet, recognising that modern lifestyles, characterised by long work hours and frequent dining out, often contribute to unhealthy eating habits. Consequently,…
Volume-wise, vacuum cleaners faced a significant decline in 2023 due to adverse economic conditions. High inflation triggered by currency devaluation and fuel price hikes constrained consumer purchasing power, compelling individuals to prioritise…