Nigeria

Inadequate sanitation and hygiene significantly contribute to digestive problems among consumers. Rural areas face even greater challenges in accessing clean water, exacerbating the issue. While some urban regions also contend with these issues,…

Climatic and social conditions drive the sale of paediatric dermatologicals products in Nigeria. As well as being more sensitive to environmental factors than adults, children’s lifestyles expose them to conditions that lead to skin problems,…

Herbal/traditional products remain a popular consumer health category amongst Nigerian consumers and continued to perform well in 2023. Traditional medicines hold a significant role in Nigeria, with many traditional remedies passed down through…

Overall tissue and hygiene in Nigeria turned in a weak performance in 2023, with all categories posting a decline in volume terms as well as relatively slow current value growth. The depreciation of the local currency and fall in disposable incomes…

Sales of paediatric consumer health products are driven by parents being inclined to invest more to secure the best medication for their children, especially for infants. In this context, imported brands hold greater appeal as they are often…

Personal care appliances faced a decline in volume terms in 2023, primarily due to adverse economic conditions. High inflation, driven by currency devaluation and fuel price hikes, significantly reduced consumer purchasing power. Consequently,…

The high inflation rate in 2023 significantly contributed to the growth of home products specialists in Nigeria. The Federal Government's support for mortgage loans, particularly the increase in loan limits from fifteen million to fifty million…

In 2023, general merchandise stores in Nigeria faced a notable decline in sales, primarily due to shifting consumer preferences driven by high inflation. As the cost of living rose, consumers found themselves grappling with reduced purchasing power,…

Chained limited-service operators continue to perform well in 2023 despite the high inflation that has impacted consumers’ purchasing power. The desire to eat out or order quality and hygienic food online among generation Z and millennial consumers…

The demand for large cooking appliances faced a significant downturn in 2023, primarily due to harsh economic conditions prevailing during the year. High inflation, currency depreciation, and increased fuel costs severely constrained consumer…

Nappies/diapers/pants recorded deep dips in terms of volume sales in Nigeria in 2023, thanks to the negative impact of poor economic conditions on demand. High inflation caused by rising fuel prices and the depreciation of the local currency…

In 2023, air treatment products faced a decline in volume due to adverse economic conditions. High inflation, propelled by currency devaluation and fuel price hikes, significantly restrained consumer spending. Despite the essential nature of these…

2023’s high inflation led to strong volume sales declines for retail adult incontinence in Nigeria. Rising energy costs and a weakened local currency substantially undermined consumer spending power, meaning that many Nigerians were unable to afford…

In 2023, retail e-commerce in Nigeria experienced significant growth and transformation, driven by various developments and trends that shaped the landscape of online shopping in the country. Online shopping witnessed a surge in popularity among…

The bars/pubs category, which is the major driver of cafés/bars, suffered strong decline in real value terms as consumers’ purchasing power was impacted by the harsh economic conditions resulting from the removal of the fuel subsidy. Consumers…

In 2023, small cooking appliances faced a decline in volume sales due to economic adversity. The surge in inflation caused by currency devaluation and escalated fuel costs severely impacted consumer spending power, triggering a notable rise in unit…

In 2023, home laundry appliances experienced a substantial decline in volume sales due to adverse economic conditions severely impacting consumer spending power. The prevalence of high inflation, triggered by the depreciation of the local currency…

Like other categories of beauty and personal care, men’s grooming in Nigeria was negatively impacted by poor economic conditions in 2023. While the category grew in retail current value terms, retail volume sales and retail value (constant 2023…

Bath and shower in Nigeria recorded strong retail current value growth in 2023. However, this was driven by high inflationary pressure on unit price increases, which informed a decline in retail volume for all categories of bath and shower. While…

Food preparation appliances faced significant challenges in 2023, predominantly influenced by adverse economic conditions in Nigeria. High inflation rates, a devalued local currency, and surges in fuel prices collectively constrained consumer…