Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, consumer appliances faced a notable decline across categories, primarily attributed to exacerbated inflation. The local currency depreciation and a surge in fuel prices, along with a Federal Government demonetisation policy, collectively…
Sugar confectionery in Nigeria is falling in the face of the negative impact of inflationary conditions and a weak economy in 2024. Local consumers grapple with falling incomes and reduced spending power and are thus prioritising core and essential…
Retail volume sales are falling in gum in Nigeria in 2024 as the category struggles in the face of high inflation and squeezed household budgets. Gum is also recorded strong rises in unit prices, impacting on consumer demand - with reduced incomes…
Cider/perry witnessed declining volume sales in 2023 due to the challenging economic conditions in Nigeria. High inflation limited consumer purchasing power, forcing the reduction of expenditure on non-essential products. This reduced spend on drinks…
Weakened economic fundamentals have negatively impacted Nigerian consumers’ purchasing power in 2023, resulting in slow growth of consumer foodservice. The cash crunch in the first quarter of the year as a result of the central bank changing the…