Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sauces, dips, and condiments declined notably in volume terms in 2023 despite the essential status of many of the products in the category. Higher prices caused largely by the deprecation of the local currency had a negative impact on volume and…
Amid adverse economic conditions, rice, pasta and noodles registered a decline in volume terms in 2023. In particular, relatively high inflation and fuel price hikes limited consumer spending power while unit prices across all brands accelerated. The…
Dairy products and alternatives experience an overall decline in volume terms in 2023 as challenging economic conditions limit consumer spending power. In particular, high inflation driven by depreciation of the local currency, increasing fuel costs,…
Yoghurt and sour milk products experience positive volume growth in 2023 despite prevailing economic challenges. The product area bounces back from negative volume growth observed in 2022, attributed to inflationary conditions that affected both…
Store cards had no presence in Nigeria over the review period. This is not expected to change over the forecast period.
Charge cards had no presence in Nigeria over the review period. This is not expected to change over the forecast period.
Processed meat, seafood and alternatives to meat in Nigeria saw significant decline in volume terms in 2023 due to unfavourable economic conditions. High inflation as a result of a depreciated local currency, hikes in fuel prices, and a Federal…
The self-service cafeterias channel is not present in Nigeria and there are no signs that it will emerge over the forecast period.
The adoption of less restrictive COVID-19 measures in 2021 allowed street stalls and hawkers to resume their activities. While the economic shock of lockdown measures led many consumers to be more conservative in their discretionary spending, demand…