Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The adoption of less restrictive COVID-19 measures in 2021 allowed street stalls and hawkers to resume their activities. While the economic shock of lockdown measures led many consumers to be more conservative in their discretionary spending, demand…
Charge cards had no presence in Nigeria over the review period. This is not expected to change over the forecast period.
Store cards had no presence in Nigeria over the review period. This is not expected to change over the forecast period.
Rampant corruption and poor enforcement of property rights continue to hinder Nigeria’s business environment, while heavy constraints on investment capital flow deter potential investors. Nevertheless, Nigeria ranks among the global leaders in labour…
Nigeria will remain the largest regional country and one of the biggest globally, as its population continues to be boosted by high levels of natural increase in 2021-2040. The country will also remain one of the youngest globally due to high birth…