Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, plant-based dairy in Nigeria experiences a reduction in volume, continuing the trend from the substantial decline observed in 2022. Persistent inflationary conditions in 2023 influence both consumer affordability and unit pricing. Despite…
Yoghurt and sour milk products experience positive volume growth in 2023 despite prevailing economic challenges. The product area bounces back from negative volume growth observed in 2022, attributed to inflationary conditions that affected both…
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Nigeria.
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…
A new government inherited a sluggish economy, record debt and shrinking oil output, due to creaking infrastructure. On foot of this, the government has implemented some difficult decisions in order to stabilise the economy, including ending a…