Nigeria

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Wine in Nigeria

Jun 2024

Wine is a relatively niche category in Nigeria that is growing from a low base, due to the growing desire for novel types of alcoholic drinks among Nigerians and an increase in the female drinking population. Wine is typically consumed on social…

USD 1,195
Country Briefing

Commodities: Nigeria

Jun 2024

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Australia covers production and consumption trends in agricultural commodities, energy…

USD 350
Country Report

Chocolate Confectionery in Nigeria

Jun 2024

Chocolate confectionery in Nigeria is posting deep declines in terms of retail volume sales in 2024, resulting from the negative impact of inflationary conditions on both consumer buying power and unit prices. Current value sales are climbing high as…

USD 1,195
Country Report

Gum in Nigeria

Jun 2024

Retail volume sales are falling in gum in Nigeria in 2024 as the category struggles in the face of high inflation and squeezed household budgets. Gum is also recorded strong rises in unit prices, impacting on consumer demand - with reduced incomes…

USD 1,195
Country Report

Ice Cream in Nigeria

Jun 2024

Ice cream in Nigeria is suffering from declining retail volume sales in 2024, with inflationary pressures undermining consumer purchasing power and aa depreciating local currency making products less affordable for most consumers as prices rise. The…

USD 1,100
Country Report

Savoury Snacks in Nigeria

Jun 2024

Savoury snacks in Nigeria is seeing volume sales fall in 2024, suffering the impact of inflation, weakened consumer spending power, and rising unit prices – depreciation of the local currency is leading to price hikes in in imported finished products…

USD 1,195
Country Report

Snacks in Nigeria

Jun 2024

In 2024, Nigeria’s snacks industry remains impacted by high inflation that has persisted, and risen, since 2023. This has led to volume sales declines across all categories, including those that are considered locally as more essential and have…

USD 2,450
Country Report

Sugar Confectionery in Nigeria

Jun 2024

Sugar confectionery in Nigeria is falling in the face of the negative impact of inflationary conditions and a weak economy in 2024. Local consumers grapple with falling incomes and reduced spending power and are thus prioritising core and essential…

USD 1,195
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Nigeria

Jun 2024

Sweet biscuits, snack bars, and fruit snacks is declining in retail volume terms in 2024 in Nigeria, falling to the same negative impact of inflationary conditions on consumer spending as is seen throughout all snacks categories. High inflation…

USD 1,195
Country Briefing

Economy, Finance and Trade: Nigeria

Jul 2024

In 2023, Nigeria’s real GDP growth slowed to 2.7%, due to disruptions caused by the Central Bank’s policy changes and a liquidity crunch. Nevertheless, the economy outperformed the Middle East and Africa’s average growth. Nigeria’s economic…

USD 350
Country Briefing

Income and Expenditure: Nigeria

Jul 2024

In 2023, Nigeria experienced a significant decrease in per capita disposable income amid the environment of economic slowdown, surging inflation and dropping labour productivity. Due to rapidly increasing costs of everyday items, notably food,…

USD 350
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