Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sales of hosiery slumped in retail volume terms in 2023 as the challenging economic conditions in Nigeria put pressure on disposable income. With high inflation limiting consumer spending power consumers were forced to become more frugal and to focus…
In 2023, coffee experienced the most significant surge in volume sales, largely attributed to urbanisation and the evolution of corporate working environments. As Nigerians adopt busier routines and structured work hours, coffee has emerged as a…
In Nigeria, the number of households is expected to see a moderate increase from 2022 to 2027, with couples with children remaining the predominant household type. In 2022, household spending was impacted by an inflation rate of 18.8%, leading to…
Following the takeover by Retail Supermarkets Nigeria in 2021, Shoprite embarked on a significant expansion drive, signalling robust growth for hypermarkets in Nigeria in 2023. The opening of new outlets, such as the flagship store in Port-Harcourt,…
The Ibadan in Nigeria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…