Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Ice cream in Nigeria is suffering from declining retail volume sales in 2024, with inflationary pressures undermining consumer purchasing power and aa depreciating local currency making products less affordable for most consumers as prices rise. The…
Several factors are expected to lead to a double-digit volume decline in imaging devices. Continuing elevated inflation and significant currency devaluation has reduced consumer purchasing power and in particular has made imported product more…
In-car entertainment is expected to register further volume decline in 2023. There are several factors leading to the decline. Imports of cars is expected fall both for new and second-hard cars, as continuing elevated inflation and also a significant…
In 2023, Nigeria experienced a significant decrease in per capita disposable income amid the environment of economic slowdown, surging inflation and dropping labour productivity. Due to rapidly increasing costs of everyday items, notably food,…
Sales of jeans saw a double-digit decline in retail volume terms in 2023 due to the challenging economic conditions. In particular, the high inflation being seen in Nigeria placed limits on consumer spending power. Inflation was driven by the…