Nigeria

Small local grocers in Nigeria experienced rapid growth in 2023 due to their strategic advantages over larger retailers. Their proximity to consumers allowed for convenient access to essential goods, particularly for those living in densely populated…

High inflation has hindered the development of e-vapour products in Nigeria, due to the strong depreciation of the local currency relative to the US dollar in 2023. Unit prices have increased over 50%, leading to strong growth in current value sales,…

In 2024, Nigeria’s snacks industry remains impacted by high inflation that has persisted, and risen, since 2023. This has led to volume sales declines across all categories, including those that are considered locally as more essential and have…

Bottled water maintained its status as the fastest-growing soft drink in Nigeria throughout 2023. The persistent challenges in accessing safe drinking water, compounded by unreliable electricity supply, especially in the country's hot climate,…

Spirits was the only category in alcoholic drinks in Nigeria in 2023 to post positive volume growth although most categories recorded volume declines. With negative economic conditions, characterised by high inflation and low spending power,…