Nigeria

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Sweet Spreads in Nigeria

Nov 2023

Sweet spreads recorded a strong volume decline in 2023, having already experienced decline in 2022. Inflationary conditions caused by depreciation of the local currency as well as sharp rises in fuel prices and a Federal Government demonetisation…

USD 1,195
Country Report

Tea in Nigeria

Dec 2023

Unilever Nigeria Plc maintains its stronghold in tea sales for 2023, primarily owing to its dominant share in black tea, the largest product area within tea. A household name, Lipton, has sustained its relevance through innovative strategies and…

USD 1,195
Country Report

Tissue and Hygiene in Nigeria

Mar 2024

Overall tissue and hygiene in Nigeria turned in a weak performance in 2023, with all categories posting a decline in volume terms as well as relatively slow current value growth. The depreciation of the local currency and fall in disposable incomes…

USD 2,750
Country Report

Tobacco in Nigeria

Jun 2024

Tobacco in Nigeria registered decline in retail volume sales across all categories, while current value sales grew moderately due to strong unit price increases. High inflation limited consumer spending power, forcing consumers to reduce consumption…

USD 2,450
Country Report

Toilet Care in Nigeria

Feb 2024

Toilet care performed well in 2023, as consumers focused on essential home care products that responded to their hygiene and sanitation needs in order to prevent diseases. Despite the high inflation, toilet care recorded a slight growth in retail…

USD 1,195
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