Nigeria

Young adults are the primary consumers of carbonates in Nigeria, although adults also contribute to consumption. Despite economic challenges, a significant portion of the population, consumes two bottles of soft drinks per day on average. The…

Charge cards had no presence in Nigeria over the review period. This is not expected to change over the forecast period. 

Cheese, as a product area, witnesses a substantial volume decline in 2023, although the rate of decline is less steep in comparison to the pronounced contraction observed in 2022. This decline can be attributed to the ongoing impact of challenging…

Childrenswear saw a strong decline in retail volume terms in 2023 as demand fell due to consumers struggling to manage their finances as soaring inflation impacted the market. The inflationary conditions were driven primarily by the depreciation of…

Chocolate confectionery in Nigeria is posting deep declines in terms of retail volume sales in 2024, resulting from the negative impact of inflationary conditions on both consumer buying power and unit prices. Current value sales are climbing high as…