Nigeria

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Consumer Foodservice By Location in Nigeria

Feb 2024

Consumer foodservice through standalone is driving growth of consumer foodservice in Nigeria. Standalone eateries are popular amongst local consumers as they are larger and more spacious than other foodservice locations. To meet demand, foodservice…

USD 1,195
Country Report

Consumer Foodservice in Nigeria

Feb 2024

Weakened economic fundamentals have negatively impacted Nigerian consumers’ purchasing power in 2023, resulting in slow growth of consumer foodservice. The cash crunch in the first quarter of the year as a result of the central bank changing the…

USD 2,450
Country Report

Consumer Health in Nigeria

Jan 2024

The harsh economic environment continued in 2023, challenging retail value sales in Nigeria and bolstering the use of counterfeit options in consumer health. However, barriers to healthcare increased the self-medication trend, driving the sale of OTC…

USD 2,750
Country Report

Consumer Lending in Nigeria

Nov 2023

Gross consumer lending is expected to register growth in 2023, but with inflation continuing to be very high, it will not go far in terms of consumer spending. A new government has implemented some difficult decisions in order to stabilise the…

USD 2,300
Country Report

Convenience Retailers in Nigeria

Feb 2024

The currency redesign initiated by the Central Bank of Nigeria in early 2023 created significant challenges for convenience retailers. The scarcity of the local currency, coupled with Nigeria's predominantly cash-driven economy and a large segment of…

USD 1,100
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