As Tunisia moves into the forecast period, new policies and economic challenges pose significant risks for non-grocery retailers, particularly those operated by multinationals. The government's announcement of a 2023 budget focused on closing deficits by raising taxes has the potential to deter new investors from entering the market.
Local sourcing initiatives are set to gain momentum over the forecast period, driven in part by new investments in electronic manufacturing facilities. Tdiscount, a prominent Tunisian retail platform, has announced a strategic partnership with the El Araby Group to establish one of the country's most significant home appliances manufacturing plants.
With the decrease in purchasing power and the absence of controls on Tunisia’s informal market, illicit trade will likely continue to flourish, at least during the early years of the forecast period. The current demand for smuggled goods remains high especially for beauty products and counterfeit glasses, with many people unable to afford these products through formal channels due to significant economic challenges.
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Understand the latest market trends and future growth opportunities for the Non-Grocery Retailers industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Non-Grocery Retailers industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Operators whose primary focus is selling merchandise that is not food/drink/tobacco from retail outlets, kiosks, or market stalls. This is the aggregation of general merchandise stores, apparel and footwear specialists, appliances and electronics specialists, home products specialists, health and beauty specialists, leisure and personal goods specialists, and other non-grocery retailers.
See All of Our DefinitionsThis report originates from Passport, our Non-Grocery Retailers research and analysis database.
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