Read the latest insight and see full market statistics for the US...
Read the latest insight and see full market statistics for the US and Canada, for a comprehensive understanding of shifting consumer preferences and how industries are expected to develop in two of the most affluent, innovative and highest demand cou...
Due to COVID-19 restrictions, home seclusion lasted considerably longer than expected in Canada. When these restrictions were first introduced in 2020, home snacking surged and then remained constant through 2021 and 2022. While hybrid lifestyles…
Since the drastic increase of at-home consumption of hot drinks in response to the pandemic and the ensuing lockdowns, demand for hot drinks appeared to have somewhat normalised in 2022. Local consumers are enjoying hot drinks, usually in the form of…
2022 witnessed some significant movement within dairy products and alternatives in Canada. Despite only recording modest growth, brands of both dairy and plant-based alternatives are competing on all fronts for their respective consumer base. With…
While the impact of the pandemic started to gradually wane in Canada towards the end of the review period, echoes remained in 2022. For one, wellbeing and health trends were at the forefront of consumers’ minds as they were still concerned about…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
Cannabis sales growth is being driven by adult-use cannabis, with a growing user base linked to the illicit market, growing social acceptance and fair pricing. Heightened consumer stress as a result for inflation is also encouraging growing use,…
In 2023, writing instruments, including subcategories such as pens and pencils, registered stable current value growth thanks to high inflation and as consumers returned to pre-pandemic habits and norms. The back-to-school season was a key sales…
Connected watches sustained their growth trajectory in 2023, boosting the performance of the entire category, which otherwise saw modest current value growth and volume decline. Smart wearables performed well thanks to their advanced features and…
In 2023, personal accessories saw robust current value growth, building on the strong recovery observed in 2022 as COVID-19 safety restrictions were lifted. In particular, the first half of 2023 saw local consumers update and enhance their personal…
Jewellery saw healthy growth in 2023, fuelled by growth in costume and fine jewellery, as consumers continued to transition to post-pandemic norms following the rollback of COVID-19 restrictions. International and domestic brands continued to expand…