North America

Spirits continued to show healthy growth in 2023, driven by strong performances in categories like tequila, vodka, and non-alcoholic spirits. The increasing demand for high-quality and innovative products fuelled significant new product development…

Wine in Canada performed slightly better during 2023 than during the review period; however, the overall growth remained flat. The category continued to face headwinds from other alcoholic beverages such as RTDs and spirits, which gained popularity,…

Although 2023 was an exception, aluminium/plastic pouches have generally been gaining share in baby food in packaging unit volume terms, with this expected to continue over the forecast period. Aluminium/plastic pouches are particularly widely used…

Growing eco awareness across the US is driving consumers to seek out products that provide more sustainable end-of-cycle outcomes for packaging and the reduction of plastic waste generation. In turn, packaging players are responding to this demand by…

In 2023, yoghurt remained the largest dairy category in the US in terms of packaging unit volume sales. Prominent players in yoghurt, such as Chobani, are turning to packaging to sustain consumer interest and set themselves apart from the…

Chilled ready meals are largely regarded as a convenience food as they contain prepared meals that require only heating before consumption. These meals are primarily packaged in specific ready meal containers, which are typically microwave-safe…

Plant-based yoghurt, following in the footsteps of the popularity of plant-based milk, is increasingly growing in the US from a niche to a mainstream product, attracting a growing eco- and health-conscious consumer base. Awareness around the growing…

Shelf stable fruit player GoGo squeeZ is constantly innovating its packaging in order to align with its sustainability goals, with initiatives such as transitioning its aluminium/plastic retort pouch packaging to use 100% recycled materials in 2020…

Within processed meat categories such as chilled processed meat, the naturalness of meat products is becoming increasingly important as US consumers are continuously growing more aware of the impact of their consumption both on their health and on…

The generation of plastic waste has been an important concern for players in the packaged food industry for a number of years now, with brand owners continuing to innovate their packaging to boost sustainability credentials and meet plans to reduce…

While nut- and seed-based spreads, such as peanut butter, continued to be predominantly packaged in PET jars in the US in 2023, flexible plastic continued to gain pack type share, as they are increasingly adopted by prominent players such as Jif.…

Chocolate confectionery maintains its healthy growth in Canada in 2024, bolstered primarily by escalating commodity prices and a strong consumer desire for indulgence. Cocoa prices experienced significant increases in the first half of the year,…

Despite the initial growth spurt in 2024, the gum category experienced a significant slowdown in sales later in the year in Canada. This shift can be attributed to a decline in consumer interest, as preferences veer towards healthier snacking…

Ice cream, as a product area, in Canada is experiencing a slowdown in value growth in 2024, despite a slight increase in unit prices. Consumer demand for this frozen treat seems to be melting away for several reasons. One contributing factor is the…

Savoury snacks in Canada is experiencing a slowdown in value growth in 2024. However, volume growth remains strong, indicating a rise in demand as prices stabilise after a period of inflation. Savoury snacks are increasingly viewed as a healthier…

While overall inflation in Canada has eased somewhat in 2024, food inflation remains high, impacting snacks as a product area as a whole. Sugar confectionery, gum, and sweet biscuits have been among the hardest hit areas. Additionally, historically…

Sugar confectionery in Canada is experiencing a deceleration in value growth during 2024. This slowdown can be attributed to two key factors. Firstly, a significant rise in sugar confectionery prices has led consumers to seek alternative sweet…

Sweet biscuits, snack bars, and fruit snacks are experiencing a deceleration in value growth in 2024. Inflationary pressures are impacting certain products, such as sweet biscuits and dried fruits. However, the most significant factor hindering…

This report provides valuable insights into product innovation in the US, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.