North America

Fine wines/Champagne and spirits is set to grow by 9% in current value terms to reach CAD3.0 billion in 2023 with sales boosted by a strong consumer appetite for experiences and enjoyment after the pandemic. Socialising over a drink with friends…

Retail value sales of luxury goods in Canada are set to rise by 7% in 2023 in current terms to total CAD30.7 billion. There is a clear focus on recovery post-lockdown, with luxury shoppers keen to indulge in activities that may have been off limits…

Personal luxury is set to see current value growth of 6% in 2023 to total CAD11.4 billion. Growth is being supported by strong performances from leading brand providers, such as Michael Kors Canada Holdings Ltd, Canada Goose Holdings Inc and L’Oréal…

Premium and luxury cars is set to see current value growth of 6% to total CAD14.8 billion in 2023. This growth is as a result of elevated demand from higher-income consumers exhibiting resilience in the face of macroeconomic challenges. Wealth…

2022 marked a year of mobility recovery in Canada. While light vehicle sales faced a slight decline amidst supply chain challenges and economic headwinds, other sectors like electric and alternative fuel vehicles demonstrated robust growth. Shared…

In 2022 new vehicle sales hit historic lows in the US mobility sector, due to supply and demand pressures, but are forecast to grow by 14.0% over 2022-2027. EVs are thriving, thanks to the Biden Administration’s Inflation Reduction Act and improved…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Interest in labels and certifications that highlight positive and/or “healthy” attributes is increasing, as consumers are looking for functionality and are taking a more balanced approach, instead of simply consuming foods with reduced ingredients…

As plant-based dairy has become increasingly mature in the US, the large dairy producers in the industry have now introduced plant-based varieties to the market in all categories within dairy products and alternatives. For instance, the Babybel…

The nature of modern life has led to a US consumer whose default setting is increasingly one of a high level of stress. This has naturally been a boon to hot drinks with calming claims, particularly those in the herbal tea space, although other…

With higher prices negatively impacting the affordability of nutritious foods for US consumers, players in snacks and government authorities have set long-term intervention strategies to expand access to healthier snacks. President Biden hosted the…

Due to the negative health effects of COVID-19, during the pandemic shoppers began buying beverages to boost their health, preferring products which claimed benefits such as immune system support. Demand grew for functionality, and thanks to the…

In 2022, sales of plant-based alternatives to meat and seafood grew at a slower pace, leading to speculation that this is no longer a top trend. Due to rapid inflation and supply chain disruptions since the pandemic, consumers looked for…

This report provides valuable insights into product innovation in the US, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch activity.

This report provides insights into product innovation in Canada, analysing data from Euromonitor International’s Innovation Platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch…

This report provides insights into product innovation in Canada, analysing data from Euromonitor International’s Innovation Platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch activity.

In 2020, current value sales of apparel accessories witnessed a significant decline, with limited demand for these items, except for face masks (included under other apparel accessories). While the category experienced some value growth in 2021, it…

Apparel and footwear in the US, which saw robust growth in 2021, encountered a noticeable deceleration in both current value and volume terms starting from 2022. This slowdown can primarily be attributed to the persistent inflation and ongoing…

Childrenswear in the US, which showed recovery from the health and economic impacts of the COVID-19 pandemic in 2021, faced significant challenges in 2022, and this has continued in 2023, due to the impact of inflation and the rising cost of living.…

After experiencing a significant decline in 2020 due to the pandemic, sales of footwear rebounded notably in 2021, seeing a full recovery. This resurgence was driven by consumers eager to update their wardrobes and regain a sense of normalcy as…

In 2020, although turning to decline, hosiery displayed remarkable resilience, standing out for its performance amongst various categories in apparel and footwear. This resilience stemmed from the continued demand for non-sheer hosiery, which became…

In 2022, jeans experienced a slight drop in volume sales, while showing a marginal increase in current value terms, primarily attributed to surging inflation and economic uncertainties leading to higher prices, which in turn dampened consumer…

Despite seeing robust recovery in 2021, the current value growth rate of menswear notably decelerated in 2022, and has faced continuing challenges in 2023. This slowdown can primarily be attributed to the return to the pre-pandemic level of sales,…

In the face of peaking inflation rates and declining consumer confidence in 2022, sports apparel and footwear outperformed the broader apparel and footwear industry. This trend has extended into 2023, with sportswear displaying remarkable resilience…

Following robust growth in 2021, womenswear in the US experienced a pronounced deceleration in both value and volume growth in 2022, and this slower rate of growth is set to be maintained in 2023. This slowdown can be attributed to the return to the…

Air treatment products saw a slight decline in 2022, after strong volume and current value growth in 2020 and 2021. However, the category is expected to be one of the few to see both current value and volume growth in 2023, due to very high…

Several noteworthy developments have come into focus in consumer appliances in 2023. One significant trend is the expectation of declining retail volume sales across various consumer appliances categories. This follows a period of robust growth, and…

In dishwashers, quiet operation and efficient performance remain top priorities, resonating with consumers’ demand for seamless kitchen experiences. While these core features continue to drive innovation, leading brands have also invested in…

Unit volumes of food preparation appliances are set to decline for a second year in 2023, due to the challenging macroenvironment and maturity in the category. While consumers’ willingness to absorb price increases in 2022 to some degree mitigated…

Overall home laundry appliances is set to experience retail volume decline for the second year in a row in 2023, in a correction from the dynamic growth seen in 2021. However, the decline in 2023 is expected to be steeper than the one seen in 2022,…

In 2023, electric large cooking appliances are set to experience growth, while gas large cooking appliances are expected to experience volume decline, largely influenced by consumer-driven trends and emerging environmental considerations. The…

In 2023, microwaves is set to experience a slight decline in volume sales, continuing the downwards trend from the previous year. These downturns came as a counterpoint to the robust sales witnessed in the first two years of the pandemic, as…

Retail volume and current value sales of electric facial cleansers are set to continue to decline in 2023. L’Oréal discontinued its Clarisonic system in 2021. In 2023, Clinique discontinued its own version of an electric facial cleanser, the Sonic…

Refrigeration appliances is set to see a weak year in 2023, as several categories are expected to face retail volume decline, after a period of robust expansion during the pandemic, primarily fuelled by the heightened consumer demand for food storage…

Volume sales of small cooking appliances are set to return to slight growth in 2023, after seeing a decline in 2022, as sales have been normalising following the exceptional demand seen in 2020 and 2021 during the pandemic. Retail volume sales, and…

In 2022, vacuum cleaners experienced a decline in its volume sales, and this is set to be followed by a year of only slow growth in 2023. This marks a trend towards normalisation after a period of robust growth witnessed in the first two years of the…

Mask demand experiences a significant decrease in 2023 following the conclusion of most public mask mandates in 2022. Remaining mandates, including those in public areas of hospitals in Canada, also have come to an end in 2023. With declining…

In 2023, apparel and footwear sustained its growth trajectory, building on the momentum generated in the robust year of 2022. The first half of 2023 witnessed accelerated expansion as consumers actively engaged in refreshing and upgrading their…

Childrenswear experiences solid value growth in 2023, continuing its recovery from the previous year. However, volume growth diminishes due to inflationary pressures, prompting consumers to focus on essentials. Back-to-school shopping in 2023, a…

Footwear experienced robust growth in 2023, building on strong performances in 2022 and 2021, with all categories delivering value growth. Despite flat volume growth due to consumer pressures from high inflation rates for everyday necessities, such…

Sheer hosiery experiences a solid increase in 2023, rebounding from a slight dip in 2022. The growth gains momentum as employees transition back to the workplace under hybrid or back-to-the-workplace models. Unlike 2022, where remote work policies…

Jeans witness robust value gains in 2023, building on significant growth in the previous year. However, volume sales experience a subdued performance as consumers prioritise essentials and value due to high inflation rates, particularly impacting…

Menswear witnesses moderate value growth in 2023, following exceptional gains recorded in the previous year. The first half of 2023 saw robust sales as both consumers and the economy continued to rebound from the pandemic's impact. Canada's later…

Sportswear registers healthy growth in 2023, building on significant gains from the previous year. Growth moderates as consumer demand transitions back to standard drivers after the pandemic years, where athleisure and sportswear were favoured for…

Womenswear continues to experience both value and volume growth in 2023, building on significant gains from the previous year. The first half of 2023 witnessed robust sales as both consumers and the economy recovered from the pandemic's impact.…

Retail volume sales of baked goods are contracting in growth as prices continue to soar to record levels. Rising prices are compelling consumers to down trade or turn to discount retailers for their grocery needs, including baked goods. Stores like…

2022 was characterised by constant unit price increases across packaged food, and baked goods was no exception; and this trend has continued in 2023. This is set to lead to dynamic increases in current value terms across baked goods categories in the…

Breakfast cereals continues to witness a contraction in its growth. A negative perception surrounding breakfast cereals, largely due to concerns about their sugar content, is leading consumers to seek out healthier breakfast alternatives. This shift…

In 2022, hot cereals, and to a lesser extent muesli and granola, displayed the most resilience against the continued declines in retail volumes across breakfast cereals. Combining active on-the-go lifestyles with the aim of healthier eating,…

Processed fruits and vegetables are experiencing an increase in value growth, primarily driven by rising prices. The years 2022 and 2023 witnessed some of the sharpest price hikes for fruits and vegetables. This inflationary trend has also impacted…