North America

The US away-from-home (AFH) tissue segment continued to post strong positive value and volume growth in 2023, assisted by companies’ implementation of increasingly rigid back-to-office policies. While some in-office mandates still consider the hybrid…

In 2022, the US experienced 8.0% inflation (Euromonitor International Economies and Consumers Annual Data) that catalysed consumer pullback across consumer goods industries. With US consumers grappling with higher prices and an overall increased cost…

Inflation and subsequent consumer spending rationing are intensifying the need for differentiation through value-adding innovations that resonate well with millennial and generation Z parents – key audiences for nappies/diapers/pants. Understanding…

In 2022, prompted by increased costs throughout the supply chain and a high inflation environment in the US, players in the hygiene space and beyond were forced to raise prices for their products. Adult incontinence was not exempt from these external…

2023’s tissue market saw a complex dance between rising costs and consumer spending. While raw material and manufacturing costs pushed up prices across all categories, particularly napkins, paper towels and toilet paper, volume sales continued to…

Rising consumer awareness around incontinence and proper condition management, partnerships with direct-to-consumer platforms and the expanding 65+ year-old population in the US all contributed to healthy value and volume growth in the…

After a year of high inflation and volume declines in 2022, 2023 saw an improving macroeconomic environment, with 2023’s average inflation rate of around 3% much softened from 2022’s 8%. Unit price increases came through in early 2023, with…

Despite the easing of pandemic-related restrictions, established hygiene habits and the need for convenience have continued to drive demand for wipes, and this is set to continue. Consumers are still concerned about maintaining a clean and germ-free…

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

Continuing on from the promising performance of the previous two years, apparel and footwear specialists continued to see growth in Canada in current value terms in 2023. The factors that drove growth in the retail apparel market included the…

Appliances and electronics specialists worked to adapt to changing market conditions in Canada in 2023. When shopping for appliances and electronics, consumers are demanding fast and efficient service, both online and in-store. Retailers are adopting…

The away-from-home adult incontinence market in Canada is experiencing a mixed landscape. On one hand, continuous growth is expected in the 65+ age demographic in Canada through the forecast period, with Canadians 65+ expected to exceed 9 million by…

Convenience retailers in Canada faced a challenging environment in 2023. The COVID-19 crisis and subsequent high rates of inflation have made consumers more conscious of their spending and more likely to shop around for the best deals. In this…

Direct selling continued to face the challenge of digitalisation in Canada in 2023. Towards the end of the review period, many direct selling companies leveraged online platforms and tools to showcase their products and services to customers, who…

In 2023, discounters in Canada came under increasing pressure from government. The relationship between the federal government and grocery retailers has been marked by increased engagement and pressure from the former to address the issue of rising…

General merchandise stores continued to tap into changing consumer demand trends in Canada in 2023. High interest rates coupled with a persistently high rate of inflation caused Canadian consumers to change their shopping habits towards the end of…

In 2023, beauty specialists and pharmacies drove growth in overall health and beauty specialist retailers in Canada. Beauty specialists continued to benefit from the post-COVID-19 surge in demand. With the channel already exceeding pre-pandemic sales…

Canadian Tire, the second largest player in the home products specialists channel in Canada in 2023, behind Home Depot, launched several initiatives towards the end of the review period. Triangle Select is a new annual fee-based subscription…

In 2023, the hypermarkets channel in Canada faced increased competition from online platforms, discounters, and convenience stores, which are offering more convenience, value, and variety to consumers. Online platforms, such as Amazon, Shopify, and…

Following the high inflation in 2022, Canada experienced a slight alleviation in 2023, with inflation subsiding to more usual levels. However, residual effects of increased living costs persisted, restraining consumer spending. Despite these…