North America

Read the latest insight and see full market statistics for the US...

Read the latest insight and see full market statistics for the US and Canada, for a comprehensive understanding of shifting consumer preferences and how industries are expected to develop in two of the most affluent, innovative and highest demand cou...

Country Report

Beauty and Personal Care in the US

May 2024

In 2023, beauty and personal care in the US posted high single-digit current value growth for the second year in a row, with an improving volume performance. It is a dynamic and fast-growing industry that continues to evolve along with changing…

USD 2,750
Country Report

Colour Cosmetics in the US

May 2024

Colour cosmetics posted a healthy overall performance in 2023, seeing retail volume and current value growth, with premium colour cosmetics outpacing mass in terms of value growth. Lip products continued to clearly drive growth, with stickiness in…

USD 1,195
Country Report

Deodorants in the US

May 2024

Deodorants continued to see double-digit current value growth in the US in 2023. Strong performances were led by deodorant sticks, followed by deodorant sprays, deodorant roll-ons, and deodorant creams. Deodorant pumps was the only format within…

USD 1,195
Country Report

Depilatories in the US

May 2024

In 2023, depilatories recorded steady single-digit growth in the US in current value terms, as prices comparatively stabilised after inflated adjustments in 2022. Value growth was led by women’s pre-shave and women’s razors and blades, while decline…

USD 1,195
Country Report

Fragrances in the US

May 2024

Given the post-pandemic euphoria seen for fragrances, expectations were that the category, and particularly premium fragrances, would start seeing some signs of deceleration or consumer fatigue, potentially leading to some trading down to mass…

USD 1,195
Country Report

Hair Care in the US

May 2024

2022 was characterised by high inflation, which brought price increases and volume pullbacks across the US consumer goods space. Amidst this economic environment, hair care witnessed divergent performances in the US, as consumers tightened their…

USD 1,195
Country Report

Mass Beauty and Personal Care in the US

May 2024

Mass beauty and personal care maintained solid current value growth in the US in 2023. In particular, the growing focus on health and wellness amongst consumers significantly raised demand for products that prioritise safety, ingredient transparency,…

USD 1,195
Country Report

Men's Grooming in the US

May 2024

Men’s grooming saw little movement in volume terms, and solid current value growth in the US in 2023. After seeing declines in 2022, as inflationary cost pressures on unit prices subsided in 2023, many categories across men’s grooming witnessed…

USD 1,195
Country Report

Oral Care in the US

May 2024

In 2022, the US experienced value-conscious behaviour across consumer goods industries, catalysed by high inflation and subsequent price increases. Tightening wallets caused US consumers to re-evaluate essential purchases, including oral care…

USD 1,195
Country Report

Premium Beauty and Personal Care in the US

May 2024

In 2023, premium beauty and personal care continued to outpace the current value growth rate of overall beauty and personal care in the US, as well as its mass counterpart, maintaining double-digit growth. However, premium beauty and personal care…

USD 1,195
Country Report

Skin Care in the US

May 2024

The stickiness of health and wellness-oriented motivations amongst consumers has supported skin care’s resilience, allowing it to increase its growth rates in both retail volume and current value terms in the US in 2023. Dermocosmetics played a key…

USD 1,195
Country Report

Sun Care in the US

May 2024

Sun care maintained solid retail volume growth and dynamic current value growth in the US in 2023. Sun protection in particular has surged in popularity in recent times, emerging as a highly coveted category in the realm of beauty and personal care.…

USD 1,195
Strategy Briefing

Key B2B Market Trends in 2024 and Beyond

May 2024

This briefing assesses global B2B market trends in 2024 and beyond. It is geared towards consumer goods companies that are selling into the B2B market, and provides insights into how B2B markets are developing, which countries and channels to target,…

USD 1,475
Country Report

Toys and Games in the US

May 2024

In 2023, overall toys and games in the US saw a slight current value decline. However, whilst video games saw insignificant growth, traditional toys and games saw a notable decline. The decline for traditional toys and games reflected a category…

USD 2,450
Country Report

Traditional Toys and Games in the US

May 2024

2023 presented a challenging year for traditional toys and games in the US, with current value sales falling as the category normalised following pandemic demand. Excess inventory in late 2022, the result of weaker than forecast demand, meant that…

USD 1,195
Country Report

Video Games in the US

May 2024

In 2023, video games in the US saw insignificant current value growth. Nevertheless, video games software saw a stronger performance, and 2023 will go down in history as one of the biggest years for video games software. Major series titles such as…

USD 1,195
Country Report

Gardening in Canada

May 2024

In 2023, gardening in Canada recorded steady value sales growth. The growing popularity of urban gardening drove the utilisation of space-saving products in Canada's gardening landscape. Throughout 2023, the trend of shrinking living spaces…

USD 1,195
Country Report

Home and Garden in Canada

May 2024

In 2023, home and garden in Canada faced challenges stemming from persistent inflation, notably in food and energy prices, exacerbated by supply chain disruptions and the Russian invasion of Ukraine. These factors contributed to a decline in current…

USD 2,450
Country Report

Home Furnishings in Canada

May 2024

Home furnishings in Canada faced challenges in 2023, witnessing declines in both current and constant value terms. This contraction was driven by several factors, including persistent inflation and a slowdown in new constructions impacting furniture…

USD 1,195
Country Report

Home Improvement in Canada

May 2024

Home improvement in Canada experienced a marginal contraction in value sales in 2023 at constant 2022 prices, despite registering marginal growth in current value terms. The subcategory performance varied, with areas like bathroom and sanitaryware…

USD 1,195
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