North America

Maintaining the trend from the previous two years, other pet food in the US is set to see slight retail volume decline in 2024, along with current value growth. As pet ownership increasingly becomes a premium commitment, players in other pet food…

Within pet care in Canada, pet food continued its trajectory of modest retail volume and strong value growth in 2023, with similar increments expected over 2024. The demand for pet food, and pet care in general, continues to be driven by the…

Pet care is set to maintain slow retail volume growth and more dynamic current value growth in the US in 2024. This year, premiumisation has become a sharpening double-edged sword for future growth in pet care. Although premium categories are set to…

The pet humanisation trend is also evident in pet products in Canada. Thus, pet-friendly home décor continued to gain popularity towards the end of the review period. As more owners view their pets as valued family members, they are more inclined to…

Pet products is set to maintain current value growth in the US in 2024, with increases across all categories. Healthy ageing has remained a key growth driver across pet care categories. For pet products, this has raised the opportunity for the…

In 2023, significant current value growth was seen in every category within baby and child-specific products in the US. Baby and child-specific sun care showed the most dynamic value growth in this year. Parents are becoming more conscious of the…

In 2022, the US experienced continued pandemic-related behaviours amidst spiking cases, as well as inflationary-driven price increases that impeded the performance of bath and shower. As consumers grappled with tightening wallets, and traded down to…

In 2023, beauty and personal care in the US posted high single-digit current value growth for the second year in a row, with an improving volume performance. It is a dynamic and fast-growing industry that continues to evolve along with changing…

Colour cosmetics posted a healthy overall performance in 2023, seeing retail volume and current value growth, with premium colour cosmetics outpacing mass in terms of value growth. Lip products continued to clearly drive growth, with stickiness in…

Deodorants continued to see double-digit current value growth in the US in 2023. Strong performances were led by deodorant sticks, followed by deodorant sprays, deodorant roll-ons, and deodorant creams. Deodorant pumps was the only format within…

In 2023, depilatories recorded steady single-digit growth in the US in current value terms, as prices comparatively stabilised after inflated adjustments in 2022. Value growth was led by women’s pre-shave and women’s razors and blades, while decline…

Given the post-pandemic euphoria seen for fragrances, expectations were that the category, and particularly premium fragrances, would start seeing some signs of deceleration or consumer fatigue, potentially leading to some trading down to mass…

2022 was characterised by high inflation, which brought price increases and volume pullbacks across the US consumer goods space. Amidst this economic environment, hair care witnessed divergent performances in the US, as consumers tightened their…

Mass beauty and personal care maintained solid current value growth in the US in 2023. In particular, the growing focus on health and wellness amongst consumers significantly raised demand for products that prioritise safety, ingredient transparency,…

Men’s grooming saw little movement in volume terms, and solid current value growth in the US in 2023. After seeing declines in 2022, as inflationary cost pressures on unit prices subsided in 2023, many categories across men’s grooming witnessed…

In 2022, the US experienced value-conscious behaviour across consumer goods industries, catalysed by high inflation and subsequent price increases. Tightening wallets caused US consumers to re-evaluate essential purchases, including oral care…

In 2023, premium beauty and personal care continued to outpace the current value growth rate of overall beauty and personal care in the US, as well as its mass counterpart, maintaining double-digit growth. However, premium beauty and personal care…

The stickiness of health and wellness-oriented motivations amongst consumers has supported skin care’s resilience, allowing it to increase its growth rates in both retail volume and current value terms in the US in 2023. Dermocosmetics played a key…

Sun care maintained solid retail volume growth and dynamic current value growth in the US in 2023. Sun protection in particular has surged in popularity in recent times, emerging as a highly coveted category in the realm of beauty and personal care.…

In 2023, overall toys and games in the US saw a slight current value decline. However, whilst video games saw insignificant growth, traditional toys and games saw a notable decline. The decline for traditional toys and games reflected a category…

2023 presented a challenging year for traditional toys and games in the US, with current value sales falling as the category normalised following pandemic demand. Excess inventory in late 2022, the result of weaker than forecast demand, meant that…

In 2023, video games in the US saw insignificant current value growth. Nevertheless, video games software saw a stronger performance, and 2023 will go down in history as one of the biggest years for video games software. Major series titles such as…

In 2023, gardening in Canada recorded steady value sales growth. The growing popularity of urban gardening drove the utilisation of space-saving products in Canada's gardening landscape. Throughout 2023, the trend of shrinking living spaces…

In 2023, home and garden in Canada faced challenges stemming from persistent inflation, notably in food and energy prices, exacerbated by supply chain disruptions and the Russian invasion of Ukraine. These factors contributed to a decline in current…

Home furnishings in Canada faced challenges in 2023, witnessing declines in both current and constant value terms. This contraction was driven by several factors, including persistent inflation and a slowdown in new constructions impacting furniture…

Home improvement in Canada experienced a marginal contraction in value sales in 2023 at constant 2022 prices, despite registering marginal growth in current value terms. The subcategory performance varied, with areas like bathroom and sanitaryware…

Homewares in Canada faced challenges in 2023, witnessing a decline in value sales due to supply chain disruptions and inflationary pressures. Global events, such as Russia's invasion of Ukraine and ongoing COVID-19 restrictions in China, led to stock…

Traditional toys and games in Canada faced a challenging landscape in 2023, marked by declines across most categories as consumers tightened their belts amidst rising living costs. However, amidst the downturn, certain categories showed resilience.…

In 2023, the overall growth in retail value sales for traditional toys and games in Canada saw a decline, reflecting the impact of inflation on consumer spending habits. Categories like games and puzzles, which experienced a surge in demand during…

In 2023, video games in Canada experienced marginal growth following a decline in 2022 driven by the post-pandemic environment. While video games hardware witnessed volume declines, video games software, particularly digital formats, saw positive…

Cigarettes in the US saw declines in both retail volume and current value terms in 2023. High inflationary pressure led to increased consumer spending on groceries, entertainment, fuel, and more, ultimately negatively impacting the consumption of…

Cigars and cigarillos in the US had an abrupt awakening in 2023, after the category experienced a current value decline for the first time in over a decade. This came off the back of a very strong performance in the pandemic and post-pandemic period…

Gardening in the US maintained stable current value growth in 2023. Seeds witnessed a particularly dynamic increase in value sales, due to the “grow your own food” trend, along with the ongoing desire to eat healthily, which has continued since the…

In 2023, home and garden in the US saw sales decline in current value terms, grappling with challenges stemming from various economic factors. The industry faced significant setbacks, witnessing declines in new orders, production output, and…

Home furnishings in the US turned to decline in current value terms in 2023, due to a stagnant real estate market and stretched disposable incomes. However, not all companies or categories saw a declining trend. The surge in direct-to-consumer (DTC)…

In 2023, home improvement in the US experienced a current value decline, due to a combination of factors. As a result of economic uncertainty, investment in housing remaining subdued, and consumer spending was constrained, which led to reduced…

In 2023, homewares in the US witnessed a marginal downturn in current value terms, primarily due to pandemic-driven purchases saturating the market, and a prolonged replacement cycle. Compounded by the economic challenges of 2023, consumer spending…

Smokeless tobacco, e-vapour products and heated tobacco in the US saw dynamic current value growth in 2023. There was a clear winner in this year, as nicotine pouches outperformed the rest of the category by a wide margin, and made a big splash in…

Tobacco in the US continued its declining trend in current value terms in 2023, as the public health fight against tobacco intensified after the COVID-19 pandemic. Despite the failure from the Biden Administration to achieve a comprehensive ban on…

In 2023, Canada saw a significant decline in the production of traditional cigarettes, with January marking the third lowest monthly production on record. This decrease in production capacity in the tobacco manufacturing industry marks part of the…

Despite challenges in the wider tobacco category, cigars in Canada continue to attract a dedicated following among cigar aficionados and other tobacco enthusiasts. There is a growing interest in pairing cigars with craft beverages, such as whiskey…

In 2024, there has been continued value growth in contact lenses and solutions sales in Canada, primarily driven by the steady return of consumers to workplaces and out-of-home activities following the rollback of COVID-19 safety measures by Canadian…

Contact lenses and solutions in the US is set to maintain solid current value growth in 2024. Daily disposable lenses (DD) showed the most dynamic growth, with conventional lenses, frequent replacement lenses (FRP), and the related contact lens…

Eyewear in Canada is witnessing a resurgence across all categories in 2024, following a year of mixed performance in 2023. While 2023 saw robust growth in contact lenses and spectacles, driven partly by pandemic-induced factors as consumers caught up…

Following a surge in sales across contact lenses, spectacles, and sunglasses in previous years, eyewear in the US is set to experience slower, but positive, current value growth in 2024. With consumers embracing the “new normal” of the higher cost of…

From 2023, vape stores in Quebec are unable to sell flavoured products. They can only sell tobacco or flavourless e-vapour sticks. Volume sales of E-vapour products have declined by up to 70% in this region following the introduction of these…

2024 has seen a return to normalised growth for spectacles in Canada, following a strong 2023, which has been benefitting from the tailwind of consumers returning to workplaces and engaging in out-of-home activities after public COVID-19 safety…

In 2024, spectacles in the US is set to post mid-single-digit current value growth, with increases across all categories. Unit prices are expected to see slower increases as the inflated economic environment has stabilised in the US. Volume growth is…

Sunglasses in Canada resumed value growth in the first months of 2024 after experiencing a decline in 2023. This decline was primarily attributed to a normalisation of sales following a robust travel-induced recovery in 2022. Additionally, consumers…

Following the relaxation of pandemic-related restrictions, sunglasses in the US showed signs of recovery in 2021, and surpassed the pre-pandemic (2019) level of current value sales in 2022. This resurgence was fuelled by a return to outdoor…