Read the latest insight and see full market statistics for the US...
Read the latest insight and see full market statistics for the US and Canada, for a comprehensive understanding of shifting consumer preferences and how industries are expected to develop in two of the most affluent, innovative and highest demand cou...
In 2023, beauty and personal care in the US posted high single-digit current value growth for the second year in a row, with an improving volume performance. It is a dynamic and fast-growing industry that continues to evolve along with changing…
Colour cosmetics posted a healthy overall performance in 2023, seeing retail volume and current value growth, with premium colour cosmetics outpacing mass in terms of value growth. Lip products continued to clearly drive growth, with stickiness in…
Deodorants continued to see double-digit current value growth in the US in 2023. Strong performances were led by deodorant sticks, followed by deodorant sprays, deodorant roll-ons, and deodorant creams. Deodorant pumps was the only format within…
In 2023, depilatories recorded steady single-digit growth in the US in current value terms, as prices comparatively stabilised after inflated adjustments in 2022. Value growth was led by women’s pre-shave and women’s razors and blades, while decline…
Given the post-pandemic euphoria seen for fragrances, expectations were that the category, and particularly premium fragrances, would start seeing some signs of deceleration or consumer fatigue, potentially leading to some trading down to mass…
2022 was characterised by high inflation, which brought price increases and volume pullbacks across the US consumer goods space. Amidst this economic environment, hair care witnessed divergent performances in the US, as consumers tightened their…
Mass beauty and personal care maintained solid current value growth in the US in 2023. In particular, the growing focus on health and wellness amongst consumers significantly raised demand for products that prioritise safety, ingredient transparency,…
Men’s grooming saw little movement in volume terms, and solid current value growth in the US in 2023. After seeing declines in 2022, as inflationary cost pressures on unit prices subsided in 2023, many categories across men’s grooming witnessed…
In 2022, the US experienced value-conscious behaviour across consumer goods industries, catalysed by high inflation and subsequent price increases. Tightening wallets caused US consumers to re-evaluate essential purchases, including oral care…
In 2023, premium beauty and personal care continued to outpace the current value growth rate of overall beauty and personal care in the US, as well as its mass counterpart, maintaining double-digit growth. However, premium beauty and personal care…