North America

Read the latest insight and see full market statistics for the US...

Read the latest insight and see full market statistics for the US and Canada, for a comprehensive understanding of shifting consumer preferences and how industries are expected to develop in two of the most affluent, innovative and highest demand cou...

Country Report

Butter and Spreads in Canada

Sep 2023

Butter and spreads growth remains stagnant in 2023. The category is facing one of the steepest price increases, as inflation reaches a record high. Although the overall Canadian Consumer Price Index (CPI) experienced a decline in the early months of…

USD 1,195
Country Report

Breakfast Cereals in the US

Nov 2023

In 2022, hot cereals, and to a lesser extent muesli and granola, displayed the most resilience against the continued declines in retail volumes across breakfast cereals. Combining active on-the-go lifestyles with the aim of healthier eating,…

USD 1,195
Country Report

Breakfast Cereals in Canada

Nov 2023

Breakfast cereals continues to witness a contraction in its growth. A negative perception surrounding breakfast cereals, largely due to concerns about their sugar content, is leading consumers to seek out healthier breakfast alternatives. This shift…

USD 1,195
Country Report

Bottled Water in the US

Dec 2023

Sparkling flavoured bottled water continues to attract a high level of interest from consumers, as a natural sparkling soft drinks alternative. Sparkling flavoured bottled water is now a much bigger and more dynamic category than still flavoured…

USD 1,195
Country Report

Bottled Water in Canada

Dec 2023

One of the most notable shifts witnessed in 2020 in response to the COVID-19 pandemic was the shift from on-trade to off-trade. As a result, local consumers bought larger formats of bottled water to use in their homes in bulk. However, consumption…

USD 1,195
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