North America

Read the latest insight and see full market statistics for the US...

Read the latest insight and see full market statistics for the US and Canada, for a comprehensive understanding of shifting consumer preferences and how industries are expected to develop in two of the most affluent, innovative and highest demand cou...

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Country Report

Gum in Canada

Jun 2024

Despite the initial growth spurt in 2024, the gum category experienced a significant slowdown in sales later in the year in Canada. This shift can be attributed to a decline in consumer interest, as preferences veer towards healthier snacking…

USD 1,195
Country Report

Gum in the US

Jul 2023

While retail volume and current value sales grew in 2022, and this is set to continue in 2023, per capita consumption and spending on gum still fall short of the pre-pandemic level. Prior to 2020, the long-term trend for gum had been for decline,…

USD 1,195
Country Report

Hair Care in Canada

Apr 2024

Hair care experienced robust value growth in 2023, primarily propelled by price increases attributed to inflation and premiumisation trends. Despite declining unit volumes in most categories due to consumers washing their hair less frequently and…

USD 1,195
Country Report

Hair Care in the US

May 2024

2022 was characterised by high inflation, which brought price increases and volume pullbacks across the US consumer goods space. Amidst this economic environment, hair care witnessed divergent performances in the US, as consumers tightened their…

USD 1,195
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