Sales of NRT smoking cessation aids are expected to continue on the path to recovery although they are not expected to return to 2021 levels (ie before Russia's invasion of Ukraine) before the end of the forecast period. Until Russia’s war comes to an end it is unlikely that the country’s population will recover and thus this will place a limit on the growth of the category.
NRT gum remains the only significant category within NRT smoking cessation aids as of 2024. If the category is to see stronger growth then new products, new formats and possibly new brands will need to be introduced in order to provide consumers with choice.
Nicorette is expected to remain the core brand in NRT smoking cessation aids due to its familiarity and trusted image which is supported by advertising. However, with increasing numbers of smokers looking to quit more brands could look to enter Ukraine in the future, boosting the mid- to long-term prospects of NRT smoking cessation aids.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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