Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Total volume and current value growth rates for oral care in 2023 were down slightly on 2022. This was partly the result of increasing maturity, but mainly attributable to more cautious attitudes to spending among Algerians as high inflation…
In 2023, core oral care categories, particularly manual toothpaste and toothbrushes, experienced growth in response to increasing awareness of oral hygiene. However, significant price hikes for leading brands of manual toothbrushes impacted volume…
Oral care witnessed a decline in volumes and a considerable increase in value sales in Egypt in 2023, due to the significant increase in its prices. Prices rose for several reasons, including currency fluctuations, with the Egyptian pound weakening,…
In 2023, Eezi Oral Hygiene Brands launched in oral care in Kenya, with toothpaste tablets in line with current environmental concerns. These tablets, activated by saliva and clinically approved, offer an eco-friendly and water-free oral care…
Oral care registered current value growth in Morocco in 2023. Oral care is seeing sales increase largely because of an expanding consumer base, as rising levels of health and hygiene awareness lead to more rigorous and regular oral care regimens.…