Packaging

As consumers had been spending more time at home during the pandemic, but were wearying of preparing their own meals or were still working, even if from home, and had less time for meal preparation, they were increasingly opting for frozen ready…

The increasing emphasis on eating healthy foods has been boosting the consumption of salad in recent years in Turkey, with the COVID-19 pandemic, as a major health crisis, only serving to further drive this trend among local consumers. Consequently,…

Laundry care was seeing a growing trend of products packaged in containers that are more environmentally friendly in 2022. An example of such products was Rinso Lemon Carbonate by Unilever, which not only contains natural ingredients but also comes…

When the pandemic first arrived in Turkey in 2020 it resulted in bath and shower recording very strong growth in its packaging unit volumes thanks to an increase in demand for personal hygiene and self-care products. Bath and shower has since…

Packaging unit volumes recorded their strongest growth in beer among the main alcoholic drinks categories in Turkey in 2022. The strong increase in beer packaging sales was attributed to factors such as a growing market and changing consumer…

The packaging industry in Turkey is undergoing a transformative shift, driven by key factors such as convenience, sustainability and consumer awareness. Innovative solutions are emerging, reshaping the landscape of packaged goods. Brands like Persil…

Instant coffee continues to be the biggest product area in the Turkish hot drinks market, with flexible plastic the dominant pack type in this category. Although aluminium/plastic pouches are seeing strong growth and gaining share in instant coffee,…

PET bottles remained the leading pack type across soft drinks packaging in Turkey in 2023, which is expected to remain the case throughout the forecast period. Their durability and affordability are among the reasons for the widespread use of this…

Total baby food packaging volumes in Turkey saw solid growth in 2023, although this was a slower increase than seen for several years. Milk formula continued to account for the most significant packaging volumes in 2023, with liquid milk formula…

Total confectionery packaging volumes in Turkey continued to see a slow and stable rise in 2023. Chocolate confectionery continued to account for by far the most significant packaging volumes. Within chocolate confectionery, folding cartons witnessed…

Total dairy packaging volumes in Turkey maintained solid but slower growth than in previous years in 2023. After yoghurt, cow’s milk remained the most significant category in terms of dairy packaging volumes, and continued to see growth in 2023.…

In 2023, total meals and soups packaging volumes maintained growth in Turkey, although a slower increase was seen than in recent years. Although rising from a low base, chilled ready meals saw one of the most dynamic percentage increases in packaging…

Total packaging volumes for plant-based dairy in Turkey continued to rise in 2023, with double-digit increases for both plant-based milk and plant-based cheese. Growth was driven by rising demand for non-dairy alternatives from vegans/vegetarians and…

After several years of solid growth since the pandemic started in 2020, total processed fruit and vegetables packaging volumes declined in Turkey in 2023. However, while frozen processed fruit and vegetables maintained solid although slower growth,…

Total processed meat and seafood packaging volumes continued to rise in Turkey in 2023, as home cooking persisted in an inflationary period. The relative affordability of processed products compared with fresh ones drove continued growth. Meat is a…

Total sauces, dips and condiments packaging volumes continued to rise in Turkey in 2023. Even after the COVID-19 pandemic, Turkish consumers have retained a strong interest in home cooking, partially bolstered by high inflation rates in the country,…

Sweet spreads saw continued growth in total packaging volumes in Turkey in 2023, although growth was much slower than in the other years of the review period. Growth in packaging volumes was seen across all categories, although the smallest in terms…