Market research on the packaging industry. Standardised and cross...
Market research on the packaging industry. Standardised and cross-comparable statistics including total market sizes, market shares, industry trends.
Packaging unit volumes recorded their strongest growth in beer among the main alcoholic drinks categories in Turkey in 2022. The strong increase in beer packaging sales was attributed to factors such as a growing market and changing consumer…
Total baby food packaging volumes in Turkey saw solid growth in 2023, although this was a slower increase than seen for several years. Milk formula continued to account for the most significant packaging volumes in 2023, with liquid milk formula…
When the pandemic first arrived in Turkey in 2020 it resulted in bath and shower recording very strong growth in its packaging unit volumes thanks to an increase in demand for personal hygiene and self-care products. Bath and shower has since…
Total confectionery packaging volumes in Turkey continued to see a slow and stable rise in 2023. Chocolate confectionery continued to account for by far the most significant packaging volumes. Within chocolate confectionery, folding cartons witnessed…
Total dairy packaging volumes in Turkey maintained solid but slower growth than in previous years in 2023. After yoghurt, cow’s milk remained the most significant category in terms of dairy packaging volumes, and continued to see growth in 2023.…
Laundry care was seeing a growing trend of products packaged in containers that are more environmentally friendly in 2022. An example of such products was Rinso Lemon Carbonate by Unilever, which not only contains natural ingredients but also comes…
Instant coffee continues to be the biggest product area in the Turkish hot drinks market, with flexible plastic the dominant pack type in this category. Although aluminium/plastic pouches are seeing strong growth and gaining share in instant coffee,…
In 2023, total meals and soups packaging volumes maintained growth in Turkey, although a slower increase was seen than in recent years. Although rising from a low base, chilled ready meals saw one of the most dynamic percentage increases in packaging…
The packaging industry in Turkey is undergoing a transformative shift, driven by key factors such as convenience, sustainability and consumer awareness. Innovative solutions are emerging, reshaping the landscape of packaged goods. Brands like Persil…
Total packaging volumes for plant-based dairy in Turkey continued to rise in 2023, with double-digit increases for both plant-based milk and plant-based cheese. Growth was driven by rising demand for non-dairy alternatives from vegans/vegetarians and…