Packaging

Laundry care was seeing a growing trend of products packaged in containers that are more environmentally friendly in 2022. An example of such products was Rinso Lemon Carbonate by Unilever, which not only contains natural ingredients but also comes…

Instant coffee continues to be the biggest product area in the Turkish hot drinks market, with flexible plastic the dominant pack type in this category. Although aluminium/plastic pouches are seeing strong growth and gaining share in instant coffee,…

In 2023, total meals and soups packaging volumes maintained growth in Turkey, although a slower increase was seen than in recent years. Although rising from a low base, chilled ready meals saw one of the most dynamic percentage increases in packaging…

The packaging industry in Turkey is undergoing a transformative shift, driven by key factors such as convenience, sustainability and consumer awareness. Innovative solutions are emerging, reshaping the landscape of packaged goods. Brands like Persil…

Total packaging volumes for plant-based dairy in Turkey continued to rise in 2023, with double-digit increases for both plant-based milk and plant-based cheese. Growth was driven by rising demand for non-dairy alternatives from vegans/vegetarians and…