Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Paediatric vitamins and dietary supplements remains the largest area of paediatric consumer health. Romanian parents, following the recommendations of family doctors, are understanding the importance of vitamins to their children’s physical and…
Paediatric consumer health is still a small category in Portugal with parents/guardians generally preferring to buy products on prescription. Portuguese parents/guardians perceive there to be a higher risk when it comes to their children and will…
The market for paediatric consumer health showed an improved performance in retail volume terms in 2023. While the COVID-19 outbreak temporarily hindered its progression, it showed signs of a revival during the year, as children spent more time…
Trends seen towards probiotics in dietary supplements are also influencing products for children. Consumer awareness of probiotics was increased during the era of health and wellbeing trends triggered by the pandemic, as people became better educated…
While the birth rate in Pakistan is falling, it remains amongst the highest in the world. The high birth rate and increasing health- and hygiene-awareness drive significant growth in paediatric consumer health. However, while parents are becoming…