Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Despite facing economic challenges such as inflationary pressures, beauty and personal care in Pakistan witnessed robust growth in 2023. This growth was fuelled by resilient consumer spending driven by a heightened awareness of health and wellness.…
In 2023, bar soap continued to account for the vast majority of value sales in bath and shower in Pakistan, though liquid soap registered the highest current value growth. Bar soap’s popularity is due to its affordable pricing and also due to its…
The demand for baby toiletries, encompassing shampoos, soaps, and lotions, experienced a notable surge in both retail volume and value sales in Pakistan in 2023. This growth trajectory was propelled by an augmented consumer consciousness regarding…
While value sales continued to be relatively low in 2023, wipes in Pakistan registered healthy volume growth, though constant value sales fell, as rising costs hit profitability. There is increased availability of various more affordable imported…
Tissue and hygiene registered a slight increase in constant value sales in Pakistan in 2023. Inflation continued to be very high and was being driven by several factors, including international commodity prices, global supply disruptions, flood…